When working with students, it’s that ah-ha moment,
the second when a particular technique, idea or concept
suddenly clicks and empowers the student in his/her
process towards creating powerful results.
When working with clients, it’s that kernel of an idea
that has the potential to grow, develop, and crystallize
into the perfect visual solution, one that resonates
with the hearts and minds of our intended audience.
Yes, I have witnessed it time and time again,
with a creative working relationship
and the love of excellent design,
something AMAZING always comes of it.